When it comes to SEO, there’s a simple survival of the fittest approach at play. There are, on average, roughly 10 positions on any given search page. The links found on those pages are ordered by rank. The higher your page is on the results page, the better your click-through rate will be.
Rank in the top 3 spots, and your site will receive far more traffic than links further down the page or (gasp) on the second, third, or subsequent pages.
In other words, ranking high on a search engine page makes business sense. So long as people continue to use search engines to browse the web, companies will continue to compete for those top spots.
A solid SEO strategy implements an array of concepts to give you an edge over your competition and to make your brand easier to find for your target audiences.